When a new business moves into town, it is vitally important for them to get the word out that they are there. Without making an announcement and welcoming the community, showing what they have available with both words and actions; a business may go belly up before they even get a chance to impress the community. This is why “Grand Opening” events are such a big deal, even if they take place shortly after they open their doors. It is a way to put a spotlight on local new businesses, but you still have to get the word out about when it will happen. This is often where radio comes into play.
Businesses Need Hype
A new business coming to town doesn’t always mean instant success. Yes, there may be people who watch it being built and look forward to seeing what will be offered, but most people want to wait and see what they hear about it before they venture in. What better way can this be done than to invite people to come out and see what you have to offer? A live radio broadcast that tells people what you have to offer and maybe having them come in to see you in action will encourage others to join in. Radio broadcasts are also more affordable for new businesses than a television commercial.
Broadcasting Other Businesses
A store, a restaurant, and other “fun” places opening can draw a crowd without even trying. However, even a business that is trying to sell a service need to have potential customers know that they are there. This includes the doctor’s offices and dental clinics, and even the new microblading business that is opening soon in Raleigh, still need to get their name out there. Doctors and dentists are self-explanatory, but many people do not even know what microblading is. Why should they go? Because it could be the solution to all their problems. The truth is, microblading is a new trend and there are offices popping up across the nation that specialize in it. The one that will be located in Raleigh is another expansion of them, but they have to draw a crowd quickly after opening their doors. Radio will make it easier.
Getting Help from the Radio
A live broadcast radio show can explain what microblading is. They can talk about cosmetic tattooing, hear how long it lasts, how it is done, and more. They can tell women about how beautiful their eyebrows could be and how it will speed up their morning routines. Live interviews with the people on staff can give listeners a sense of confidence that they will be in good hands by attending this clinic. If the small business is willing to give discounts, the radio show can announce that discounts are available during the grand opening, or simply invite people to come out and see for themselves what all the hype about facial tattooing is all about. At times, there may even be question and answer sessions so that more bashful callers can find out the answer to their biggest questions, such as “will it hurt?”, and not have to feel that they are stepping out on a limb they are unsure of. It is just a great solution to get the word out about any and all new businesses.
